Advertising Benefits of TikTok
TikTok is one of the most popular social media platforms of the moment, with over a billion users worldwide. This app is primarily known for its short-form videos, which can be entertaining, informative, and even educational. However, TikTok is not just a platform for users to have fun and share their creative content. It also presents an excellent opportunity for businesses to advertise their products and services.
At Glows Ads we work directly with TikTok when delivering results to our clients. We see TikTok as a unique opportunity for businesses and we help the, harness the power of the platform. Here is what we see in TikTok:
A Large and Engaged User Base
As mentioned earlier, TikTok has over a billion active users worldwide, and this number continues to grow rapidly. This means that there is a huge potential audience for businesses to tap into. Additionally, the engagement rate on TikTok is quite high, with users spending an average of 52 minutes per day on the app. This presents a valuable opportunity for businesses to connect with their target audience and build brand awareness.
Highly Targeted Advertising
TikTok allows businesses to create highly targeted ads that reach their desired audience. The platform uses machine learning algorithms to identify users who are most likely to engage with your ads based on their behavior, interests, and demographics. This means that you can tailor your ads to specific groups of people, ensuring that your message is seen by those who are most likely to be interested in your product or service.
Creative and Engaging Ad Formats
TikTok's unique and creative ad formats allow businesses to create engaging and memorable ads that stand out from the crowd. These ad formats include in-feed ads, branded hashtags, branded effects, and brand takeovers. In-feed ads are short videos that appear in users' feeds, while branded hashtags encourage users to participate in a branded challenge. Branded effects, on the other hand, allow businesses to create their own augmented reality filters, and brand takeovers are full-screen ads that appear when a user opens the app. These ad formats enable businesses to create immersive and interactive ad experiences that capture users' attention and leave a lasting impression.
Cost-Effective Advertising
Compared to other social media platforms, TikTok advertising can be relatively affordable. This is because the platform is still relatively new, and ad costs are lower than other platforms like Facebook and Instagram. Additionally, TikTok's self-serve advertising platform makes it easy for businesses of all sizes to create and manage ad campaigns, with no minimum spend requirements.
We believe that TikTok currently presents an excellent opportunity for businesses to reach their customers. With its cost-effective advertising options, TikTok is a valuable addition to any business's digital marketing strategy.
Contact Glows Ads today to learn more about how TikTok advertising can benefit your business and how we can take it further!
Sources:
According to Statista, TikTok had 689 million active users in January 2021, and this number has likely grown since then: https://www.statista.com/statistics/1091402/tiktok-global-active-users/
Business of Apps reports that TikTok users spend an average of 52 minutes per day on the app: https://www.businessofapps.com/data/tiktok-statistics/
TikTok's advertising platform allows for highly targeted ads based on user behavior, interests, and demographics. You can learn more about this on the TikTok for Business website: https://www.tiktok.com/business/help/ads/targeting
TikTok's ad formats are outlined on the TikTok for Business website: https://www.tiktok.com/business/help/ads/creative
According to Hootsuite, TikTok's cost-per-click is lower than that of Facebook and Instagram, making it a more cost-effective advertising option: https://blog.hootsuite.com/tiktok-stats-for-marketers/
